Affiliates overview

Affiliates represent all entities that interact with the gaming platform and generate revenue in some way, and fall naturally into a hierarchy that includes the platform owner, White Label operators, Game Engine Providers (GEPs), shops, managers and players.

Like a number of independent affiliate management software solutions, the AliQuantum affiliate structure supports tracking and marketing analytics on key performance indicators, reporting and statistical analysis by numerous operator selected criteria, and finance and revenue management including automated payments to affiliates.

An intrinsic relationship exists between affiliates, brands, marketing codes and players within the AliQuantum Platform. For example, the platform owner may service a White Label affiliate who in turn services a sub affiliate. The White Label affiliate can own a brand which is associated with marketing codes belonging to both the White Label affiliate and the sub affiliate, and either of those marketing codes can be linked to a player account. See the section about marketing codes, affiliates and brands for further explanation.

The Affiliate Overview screen illustrates the hierarchy or 'tree' of the platform's affiliate structure, provides links to associated data and maintenance screens, and offers the facility to transfer funds between parent and sub affiliates.

Operators of the platform have control over the affiliate's characteristics and properties from the Affiliate Details screen, as follows:

• Main information
  Name, contact and address details, revenue balance, bank details, various flags... for example 'Credit Limit', 'Use Float', 'Cash Affiliate'.
• SMTP server
  Email server parameters such as IP address, port number and logon credentials.
• Allowable options
  Specifically, countries and languages that the affiliate is allowed to operate in. Make multiple selections by clicking with the Ctrl key pressed.

In addition, a grid at the top of each affiliate screen offers a number of links to further specific information about the affiliate, including for example: invoices and purchase orders, payment methods and payments, revenue runs, revenue scheme line items and snapshots, associated brands and channels, and so on.

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2017 AliQuantum Gaming v3.0.201710130000 - 03/02/2017 - 16:25