>>: Marketing
Marketing
This section describes the nature and characteristics of marketing activities in the AliQuantum Platform, and describes each of the Marketing Menu options in detail. The contents of this section are summarised below:
- Marketing overview
Summary of marketing business activities in the AliQuantum Platform, and the relationship between marketing codes, affiliates and brands.
- Brands
Overview of branding and promotion in relation to online gaming, and the characteristics of brands which operators can control.
- Marketing Menu options
The Marketing Menu options, and details about each available screen.
- Marketing procedures
You may also wish to refer to the marketing procedures, located in the procedures section of the guide.