Marketing overview

In the AliQuantum Platform, the business of 'marketing' includes the promotion of websites belonging to White Label operators, support for customer loyalty options, for example bonus and loyalty schemes, the concept of brands and branding, and the analysis of gaming activity and profitability through affiliate reports.

Central to this functionality is the existence of Marketing Codes. A marketing code is allocated to a player when he/she registers or the player account is set up, the choice of code depending on a number of factors. The marketing code belongs to both an affiliate and a brand, and these are usually reflected in the marketing code value. For example, marketing code 'ROY-RCAS-TM' might belong to affiliate 'Royal Gaming' and brand 'Royal Casino' and be allocated to users of the T Mobile network, while marketing code 'ROY-RSPT-VDA' might belong to affiliate 'Royal Gaming' and brand 'Royal eSports' and be allocated to users of the Vodaphone network. See the section about marketing codes, affiliates and brands for further information.

Customer acquisition options revolve around the sending of email, SMS and WAP messages to groups of players who may already have registered, or whose details may recently have been imported into the system for the purpose of marketing.

Customer loyalty options include bonus schemes, loyalty schemes, definition of achievements and allocation of rewards. When defining a bonus there are some important considerations:

• Bonus schemes can be defined for a particular brand, or across the whole system (but limited to a list of brands, if required).
• All bonus schemes have a start date, end date and are limited to a budget.
• If bonus schemes 'overlap' then players may be awarded multiple bonuses. Care is required with bonus definitions to ensure that players are not unintentionally awarded a double bonus.

See the section about Brands for an overview of the use of brands and branding in the AliQuantum Platform.

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2017 AliQuantum Gaming v3.0.201710130000 - 03/02/2017 - 16:28