Affiliate statistics Vs revenue run reports
The Affiliate Statistics report provides a big picture of Casino performance, and includes bonus money. It is a snapshot of activity, but does not include deductions, for example for GEPs, SMS and payment costs, and does not provide a final revenue figure.
The Affiliate Revenue Run report provides a detailed analysis of revenues, to a player level, and is the basis of any revenue share payments.
Specific differences between the two include:
- Bonus money
The Affiliate Statistics report does not differentiate between bonus and real money and the Casino Result includes both. It shows total bonuses awarded, not bonuses played or used.
The Revenue Run report identifies the Net Gaming Revenue (NGR) separately for bonus money and real money, and the Casino Result shown is based on both.
- Payment Provider costs
The Affiliate Statistics report provides an overview of total deposits per Payment Provider.
The Revenue Run report adjusts the per player figure and overall Casino Result with Payment Provider costs.
- SMS Costs
The Revenue Run report adjusts the Casino Result per player by adding in any SMS cost and provides a more accurate CRM cost per player. Email CRM has no cost attached to it.
- Actual Affiliate %s
Unlike the Affiliate Statistics report, the Revenue Run report adjusts the figures to reflect Revenue Share percentage.
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v3.0.201710130000 - 03/02/2017 - 16:25